Strategy or Tragedy

Perhaps one of the most overused words in business, much time and effort is made in the name of strategy. But how well is the concept understood? To what extent are leaders and senior managers making the most of what they have available to them? Too often the reality is more akin to highly reactionary crisis management than we would like to admit. In Strategy or Tragedy, Steve Bernard explores why this is the case and what can be done to increase the likelihood of success.

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